主讲人

秦雪征 教授

主讲人简介: 秦雪征，北京大学经济学院教授、博导、经济学系主任、市场经济研究中心主任，北京大学全球健康发展研究院副院长。研究领域为健康经济学、劳动经济学、应用计量经济学。曾主持国家自然科学基金、教育部人文社会科学研究基金、加拿大国际发展研究中心等机构资助的多项科研课题，在《Journal of Labor Economics》、《Journal of Comparative Economics》、《Health Economics》、《经济学季刊》、《管理世界》等国内外著名学术期刊发表论文80余篇，出版《Economic Analysis of Mental Health in China》、《人力资本的代际传递对经济增长的影响机制研究》、《应用计量经济学：EViews与SAS实例》等多部教材和著作；担任《Journal of Applied Economics and Policy Studies》主编、《China & World Economy》副主编及《China Economic Review》等学术期刊的客座主编或编委，并兼任中央统战部党外知识分子建言献策专家组成员、北京市高级知识分子联谊会理事、海淀区政协常委等社会职务。被评为北京市高等学校青年教学名师，教学成果获北京市高等教育教学成果一等奖、北京高校优秀本科育人团队奖、全国多媒体课件大赛三等奖等奖项。

讲座摘要：How do negative online ratings affect physician behavior? Despite a substantial body of literature on financial incentives, empirical evidence regarding the impact of non-financial incentives on physicians remains limited. This study investigates the influence of negative ratings received from offline practices on physicians’ online medical services, using data from a prominent online healthcare platform. Our findings indicate that negative ratings lead to a significant increase of 20.6% in the number of online consultations being replied to by physicians, a 57.1% rise in the number of words typed, 45.0% increase in the number of dialogues between physicians and patients, and a 31.3% increase in the number of replies, indicating a noticeable increase in physician efforts. Additionally, negative reviews lead to mixed changes in consultation quality. Physicians in large cities, with high professional titles, or with high ratings tend to adopt a more positive and friendly attitude toward patients, while in smaller cities and among lower-ranked physicians, there is a significantly higher level of similarity in replied texts, which suggests a potential trade-off between the quantity and quality of online consultations.